Alta Badia Ski World Cup Organizing Committee

Alta Badia Ski World Cup Organizing Committee

Client
One of the Italian Alps most prestigious ski season events, held in Alta Badia since 1985.

Request
The client’s Facebook profile, managed by ABC, showed a good organic growth; however, a month into the races, the Organizing Committee needed to see a followers’ growth from the nearby area, and an increase in tickets sales – with a small budget at it’s disposal.

Strategy
ABC created an advertising plan consisting in “likes” and “sales” on the Facebook profile, to promote the event and inform the target about the races, stimulate interaction and increase the page’s fan-base.

Results
The fanbase performed a 24% growth in the period, with a 370.000 post coverage (both organic and purchased) and a 4,3 reach per day.