Hervé Barmasse is one of the most renowned Italian mountaineers. Also a writer, testimonial and alpine guide, Barmasse’s aim is to spread a healthy and respectful culture of sports and mountaineering spirit.

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Hervé assigned ABC the promotion of his media persona, as well as the divulgation of his educational projects about safety and environmental respect.

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To position Hervé and boost his image among Italian media ABC has launched a program of exclusive media trips with Hervé – winter and summer edition – in cooperation with his hometown Cervinia/Matterhorn. The exclusive possibility to challenge yourself with Hervé is a beloved one by many journalists, and their experiences make up the content of a broad range of articles in the most upscale and in-target magazines – which are vital exposure for Hervé’s testimonials contracts. Moreover, ABC supports Hervé’s visibility through a regular plan of press releases, one to one interviews and media contacts.

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Within the first year of cooperation with ABC, Hervé Barmasse increased his visibility in the market. In the June-December 2018 period we collected 350 articles and some TV service with an overall advertising value of 32 mil. €. In early 2019 he was named among the most elegant Italian men by GQ/Conde Nast.