What we do


Press Office and Media Relations

How do you appear in the national press with the best articles, on the right magazines and when it counts the most? Press office and media relations are what we do to ensure the greatest visibility for our clients on the most relevant and prestigious media – depending on their profile, potentiality and needs. Together with them ABC studies a feasibility plan and a strategy, in order to optimize all processes. Our fields are product and corporate communications, launch campaigns, and crisis communication



Web Marketing, Social Media and Digital PR

In an increasingly connected world, where people inform themselves, choose and buy online, internet and social networks’ presence is essential for every brand. In ABC we curate the online image for our customers through communication plans for social media, we collaborate with a vast database of bloggers and influencers and we offer additional services for indexing, SEO optimization and google ads. In this way we ensure a constant and reasoned visibility to the brands we work for, allowing the final customer to find a product or a service where it is needed and when it’s needed – transforming information and data into purchases and reservations, with a simple click



Advertising

A capturing message, that informs and will be remembered. A creativity which is impactful, balanced and never ordinary. Successful advertising is a complex mix of factors and proportions, that are designed to be successful, and aim to position the product in the most effective media, according to a carefully designed media-buying plan



Comunicazione below the line

The images, words, contexts and the tone of voice that best describe a brand, that most highlights its potential and that speak in the most effective way to its audience: this is the core of all below-the-line projects – which include the designing of promotional materials such as brochures, videos and texts, as well as the creation of content for ad-hoc magazines and the coordination of textual adaptation and translation work in different languages